消費者行動への文化・社会的影響：不確実性の回避、儀式と外部的脅威
Cultural and Social Influences on Consumer Behavior
Uncertainty Avoidance, Rituals, and External Threats
Management for Professionals
Wang, Xuehua
- 内容紹介：
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This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats.