New in paperback. Hardcover was published in 2023. This book shows how businesses, from individual entrepreneurs to family firms and massive corporations, have relied on, leveraged, generated and been shaped by emotions for centuries. From emotional labour in family firms, to affective corporate paternalism and the role of specific emotions such as trust, fear, anxiety love and nostalgia in creating economic connections, this book opens a rich new avenue of research for both the history of emotions and business history. From the Contents: 7. From Scotland with Love: The Creation of the Japanese Whisky Industry,1918-1979.