This is a critical exploration of all kinds of “bad language” and how that language shapes, reinforces, or subverts identity, ideology, and power. Eric Louis Russell expertly investigates facets of taboo language, drawing on diverse interdisciplinary material to define key concepts and using them to examine the complex dynamics behind a wide range of examples from popular culture, from Donald Trump’s controversies to Cardi B and Megan The Stallion’s WAP.