日本・米国・中国の境界を越えて「オタク」が今日のコンテンツ経済を代表するファン文化を形成したダイナミズムに、映画研究、メディア理論、ファン研究、地域研究の学際的な視座から迫る。Through the lens of anime and its transnational fandom, Jinying Li explores the meanings and logics of "geekdom" as one of the most significant sociocultural groups of our time. Drawing from film studies, animation studies, media theories, fan studies, and area studies, she provides broad cultural and theoretical explanations of anime's appeal to a new body of tech-savvy knowledge workers and consumers commonly known as geeks, otaku, or zhai.