コトラーのＨ２Ｈマーケティング事例研究：指導の手引き
An Instructor's Manual to H2H Marketing Case Studies
Teach Human-to-Human Marketing Effectively
Springer Business Cases
Kotler, Philip
Pfoertsch, Waldemar
Sponholz, Uwe
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This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.