サービス企業における国際経営
International Management in Service Firms
Environments, Strategies and Operations
Classroom Companion: Business
Klimkeit, Dirk
Wang, Pengji
Zhang, Huiping
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This textbook examines how service firms manage their international operations. For the first time, it brings together insights from the fragmented literature on this subject into an accessible textbook. Further, it is unique in its focus on service firms' internationalization and international management.