企業ブランド管理のパラダイム転換を踏まえた、共創する、多様なステークホルダーを巻き込む、持続可能なアプローチの包括的な見取図を示す全30章。New in paperback. Hardcover was published in 2022. This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections.