Through 19 enriching chapters, Marr canvases a vast array of sectors, shedding light on the most innovative real-world GenAI applications through practical examples and how they are molding the contours of various industries including retail, healthcare, education, and finance. Marr discusses the exciting innovations in media and entertainment to the seismic shifts in advertising, customer engagement and beyond, but also critically addresses the risks, challenges, and the future trajectory of GenAI.