都市をブランド化する方法
How Cities Become Brands
Developing City Brands Purposefully and Thoughtfully
Häusler, Eric
Häusler, Jürgen
- 出版社：Springer
- 出版年月：2024年 02月
- ISBN：9783658437756
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：242 p.
- 内容紹介：
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This book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.