尾畑裕・挽文子(共)編/収益管理の理論と実務
Revenue Management Theory And Practice: Theoretical And Empirical Research
Japanese Management and International Studies
Obata, Hiroshi (EDT)
Hiki, Fumiko (EDT)
- 出版社:World Scientific Publishing Co Pte Ltd
- 出版年月:2025年 07月
- ISBN:9789811286926
- 装丁:HRD
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装丁について
- 言語:ENG
- 巻数・ページ数:232 p.
- 分類: 財務管理
- DDC分類:658.1554
- 内容紹介:
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This book is divided into three major parts. The first part deals with issues related to business model changes; the second part deals with customer, market, and marketing issues and the third part examines revenue management and related issues from various other perspectives.