ラウトレッジ版 ポジショニング理論ハンドブック
The Routledge International Handbook of Positioning Theory
Routledge International Handbooks
McVee, Mary B. (EDT)
Van Langenhove, Luk (EDT)
Brock, Cynthia H. (EDT)
- 出版社：Routledge
- 出版年月：2024年 07月
- ISBN：9781032264370
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：466 p.
- 分類： 社会心理学一般
- DDC分類：302
- 内容紹介：
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This handbook is the first of its kind to explore Positioning Theory. Taking inspiration from the groundwork set by Rom Harré and collaborators such as Bronwyn Davies, Fathali Moghaddam, Luk Van Langenhove, and others the book explores the emergence, historical context, and disciplinary applications of Positioning Theory and its basic precepts as a social psychological theory.