ますます加速するビジネスのニューノーマルの最も包括的かつ最前線の見取図！全41章は、ソーシャルメディア、インフルエンサー・マーケティング、ビッグデータと機械学習、モバイル・マーケティング、AI/VR/ARなどカバー。New in softcover. Hardcover was published in 2023. Edited by the editor-in-chief of the journal of research in interactive marketing, this handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sections cover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications.