ワイン・ツーリズム産業における戦略的経営
Strategic Management in the Wine Tourism Industry
Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools
Martínez-Falcó, Javier
Marco-Lajara, Bartolomé
Sánchez-García, Eduardo
- 出版社：Palgrave Macmillan
- 出版年月：2024年 06月
- ISBN：9783031548369
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：200 p.
- 分類： ホスピタリティ・ツーリズム
- 内容紹介：
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This book aims to deepen the management of the wine tourism industry through the study of competitive strategies developed by wineries. It also explores perceptions, preferences, and expectations of wine tourists, as well as the analysis of new tools to improve the wine tourism product.