全100項目弱にわたって、現代の消費者行動を理解するための最重要キーワードを専門家が詳しく解説。文化・社会・倫理・技術の諸相にわたり、例えば人工知能や倫理的消費の影響を探る。Contributors articulate the importance of examining a diversity of perspectives when studying consumer behavior, alongside essential consideration of a broad range of factors which may affect it, including cultural, social, ethical and technological concerns. Developing topics such as artificial intelligence and sustainable consumerism are analyzed to offer a fully updated picture of consumer behavior.