- 出版社：Harvard Business Review Press
- 出版年月：2025年 01月
- ISBN：9781647826314
- 装丁：HRD
-
装丁について
- 言語：ENG
- 巻数・ページ数：224 p.
- DDC分類：150.72
- 内容紹介：
-
In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.