顧客関与の評価：収益性の測定と最大化のための戦略（第２版）
Valuing Customer Engagement
Strategies to Measure and Maximize Profitability
Palgrave Executive Essentials
Kumar, V.
- 出版社：Palgrave Macmillan
- 出版年月：2024年 04月
- ISBN：9783031432989
- 装丁：PAP
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装丁について
- 言語：ENG
- 版次：2ND
- 巻数・ページ数：280 p.
- 分類： マーケティング
- 内容紹介：
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Written by world-renowned scholar and thought leader V. Kumar, this seminal work book explains the definitions of the metrics within the CEV framework and analyzes ways to measure and maximize these metrics that can help in engaging customers profitably.