Ｐ．コトラー（共）著／変革マーケティング：最新技術と人間の知見の結合
Transformative Marketing
Combining New Age Technologies and Human Insights
Palgrave Executive Essentials
Kumar, V.
Kotler, Philip
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The authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers. This work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies.