- 出版社：Palgrave Macmillan
- 出版年月：2024年 04月
- ISBN：9783031509490
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：267 p.
- 分類： マーケティング
- 内容紹介：
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Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.