近年の社会的インパクトを重視するマーケティングの潮流—例えば環境や食の健康などのテーマで、企業やNPOがポジティブな社会的変革を志向しマーケティングの戦略やツール、テクニックを活用するトレンド—を捉えた全27章。「コロナ時代のマーケティング」「マーケティングとSDGs」などの章を含む。New in paperback. Hardcover was published in 2022. This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. It features 25 chapters written by international subject specialists within 6 themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing.