効果的な金融コミュニケーション
Effective Financial Communication
Key Concepts, Empirical Insights, and Implications for Practice
Routledge Open Business and Economics
Hoffmann, Christian Pieter
Strauß, Nadine
- 出版社：Routledge
- 出版年月：2024年 07月
- ISBN：9781032222585
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：302 p.
- 分類： 金融理論
- DDC分類：658.15
- 内容紹介：
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This book draws on insights from finance and accounting research, economics, and psychology as well as media and communication studies to explain the role of corporate disclosure, storytelling, and relationship-management on capital market participants.