デジタル・エコシステム時代のコスメ産業のマーケティング戦略：日本と韓国の事例
Cosmetics Marketing Strategy in the Era of the Digital Ecosystem
Revolutionizing Beauty in the New Market Frontier
Park, Young Won
Hong, Paul
- 内容紹介：
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The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries.