New in paperback. Hardcover was published in 2023. Most organizations view data monetization - converting data into money - too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money - improving work with data, wrapping products with data, and selling information offerings - and explain when to pursue each and how to succeed.