Good Is the New Cool Guide to Meaningful Marketing
How Brands Can Win with Conscious Consumers
Aziz, Afdhel
Jones, Bobby
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This book takes readers behind the scenes at some of the world's most famous brands - from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan - to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.