贅沢の民主化：ブランド・広告・消費の近現代日本史
Democratizing Luxury
Name Brands, Advertising, and Consumption in Modern Japan
Culver, Annika A.
- 出版社：University of Hawai'I Press
- 出版年月：2024年 12月
- ISBN：9780824899141
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：416 p.
- 分類： 日本／戦後～現在 , 経済史・経済事情：日本
- DDC分類：658.800952
- 内容紹介：
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New in paperback. Hardcover was published in 2023. This book explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model.