This book represents the first in-depth research dedicated to examining the historical and contemporary developments of Japanese film festivals as sites of cultural diplomacy. It focuses on the proliferation, network and operation of Japanese Film Festivals (JFFs) in the Asia-Pacific from the late 1970s until 2020. Through case examples in Australia, Malaysia and Thailand, the book explores how the formation and recent developments of JFFs in the region reflect wider changes in the function of Japanese cultural diplomacy through films, particularly with the intensification of economic, cultural and diplomatic opportunities presented in this geopolitical space.