インフルエンサー・マーケティング
Influencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
Key Issues in Marketing Management
Gurrieri, Lauren (EDT)
Drenten, Jenna (EDT)
Abidin, Crystal (EDT)
- 出版社：Routledge
- 出版年月：2024年 12月
- ISBN：9781032907185
- 装丁：HRD
-
装丁について
- 言語：ENG
- 巻数・ページ数：256 p.
- 分類： マーケティング
- DDC分類：659.144
- 内容紹介：
-
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.