個別化された説得ハンドブック：理論と応用
The Handbook of Personalized Persuasion
Theory and Application
Routledge International Handbooks
Petty, Richard E. (EDT)
Luttrell, Andrew (EDT)
Teeny, Jacob D. (EDT)
- 出版社：Routledge
- 出版年月：2025年 02月
- ISBN：9781032461953
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：450 p.
- DDC分類：303.342
- 内容紹介：
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This book describes what features of people, messages, and contexts are most effective for personally tailored communication, and how this knowledge can be leveraged to improve the influence of messaging in any domain.