
新興市場の定性調査ハンドブック:手法と応用
Handbook for Qualitative Research in Emerging Markets
Methods and Applications
Research Handbooks in Business and Management series
Barnard, Helena (EDT)
- 出版社:Edward Elgar Publishing Ltd
- 出版年月:2025年 02月
- ISBN:9781035322312
- 装丁:HRD
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装丁について
- 言語:ENG
- 巻数・ページ数:302 p.
- 分類: ビジネス調査
- DDC分類:001.42
- 内容紹介:
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Contributing authors reflect on the challenges and opportunities of emerging markets research, linking their experiences with extant literature. They examine methods-related difficulties such as data gathering and analyse other challenging factors including issues of ethics and bias. Chapters highlight key aspects of doing research in challenging contexts and present scholarly solutions for future work in the field.