マーケティング戦略ガイド(第2版)
Marketing Strategy
Implementing and Measuring a Successful Marketing Strategy
Tiffany, Jenna
- 出版社:Kogan Page Ltd
- 出版年月:2025年 10月
- ISBN:9781398621725
- 装丁:PAP
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装丁について
- 言語:ENG
- 版次:2ND
- 巻数・ページ数:360 p.
- 分類: マーケティング
- DDC分類:658.802
- 内容紹介:
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This new edition features new content on the advancement of Generative AI and how to use it, and fresh and updated real-world examples perspectives from international brands such as Disney. The first edition is the winner of the Business Book Awards 2022 - Sales & Marketing category.