『イノベーションの経営学：技術・市場・組織の統合的マネジメント』（原書）第８版
Managing Innovation
Integrating Technological, Market and Organizational Change
Tidd, Joe
Bessant, John R.
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With an integrated process approach, this classic textbook helps students understand and develop the unique skill set required to manage innovation and innovation processes, in the commercial, public and social sectors. Fully updated with new data, new methods, and new approaches, the eighth edition of Managing Innovation emphasizes real-world application over abstract theory.