ブランド・マーケティング史の法的視座
From Marking Products to Marketing Brands
A Legal Perspective on the History of Brand Marketing
Palgrave Studies in Marketing, Organizations and Society
Petty, Ross D.
- 出版社：Palgrave Macmillan
- 出版年月：2025年 01月
- ISBN：9783031767777
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：115 p.
- 内容紹介：
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This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. It examines several legal areas including trademarks, unfair competition, copyrights, design patents and even antitrust law.