評判管理（第５版）
Reputation Management
The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Doorley, John
Garcia, Helio Fred
- 出版社：Routledge
- 出版年月：2025年 04月
- ISBN：9781032577982
- 装丁：PAP
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装丁について
- 言語：ENG
- 版次：5TH
- 巻数・ページ数：410 p.
- 分類： 宣伝・ＰＲ
- DDC分類：658.45
- 内容紹介：
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The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.