持続可能マーケティング
Sustainable Marketing
Strategic Marketing for People, Planet and Profit
Classroom Companion: Business
Shams, S. M. Riad
Brown, David M.
Hardcastle, Kimberley
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This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand’s commercial competitive advantage through its societal and environmental impact.