ラウトレッジ版 広告・販促文化必携(第2版)
The Routledge Companion to Advertising and Promotional Culture
Routledge Media and Cultural Studies Companions
West, Emily (EDT)
McAllister, Matthew P. (EDT)
- 出版社:Routledge
- 出版年月:2024年 12月
- ISBN:9780367645120
- 装丁:PAP
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装丁について
- 言語:ENG
- 版次:2ND
- 巻数・ページ数:404 p.
- 分類: メディア・ジャーナリズム , 宣伝・PR
- DDC分類:659.1
- 内容紹介:
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New in paperback. Hardcover was published in 2023. This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis.