- 出版社：Cambridge University Press
- 出版年月：2025年 01月
- ISBN：9781009538381
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：279 p.
- 分類： マーケティング
- DDC分類：339.47
- 内容紹介：
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A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Essential reading for those interested in the relationship between brands and consumers, and how brands shape and are shaped by the cultural landscapes that consumers navigate daily.