デジタル時代のCRM
Customer Relationship Management in the Digital Age
Shainesh, G.
Sheth, Jagdish N.
Jain, Varsha
- 出版社：Routledge
- 出版年月：2025年 06月
- ISBN：9781032854380
- 装丁：HRD
-
装丁について
- 言語：ENG
- 巻数・ページ数：238 p.
- 分類： マーケティング
- DDC分類：658.812
- 内容紹介：
-
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.