- 出版社：Routledge
- 出版年月：2025年 04月
- ISBN：9781032531922
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：344 p.
- DDC分類：302.2
- 内容紹介：
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Written by two practitioners with deep professional experience, this book introduces readers to the practice of public interest communications, a profession that takes an evidence-based approach to using strategic communications to drive positive social change. It is ideal for students in various fields including advertising and marketing.