- 出版社：Routledge
- 出版年月：2025年 05月
- ISBN：9781032621319
- 装丁：HRD
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装丁について
- 言語：ENG
- 版次：4TH
- 巻数・ページ数：484 p.
- DDC分類：659.1019
- 内容紹介：
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The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.