In this groundbreaking book, philosopher Andrea Pinotti explores the impacts of a desire that has motivated human beings since prehistory: the desire to enter an image. The desire for being encompassed by the image, he shows, is accompanied by fear of this overflowing. In its analysis of this desire/fear, this book takes the reader on an extraordinary journey from the myths of Narcissus and Pygmalion to contemporary VR headsets, passing through the pictorial traditions of trompe l’oeil and living sculptures, the mirrors in Alice in Wonderland, illusionistic architecture, panoramas and phantasmagorias, and 3D cinema.