Looking beyond the flurry of rapid changes in artificial intelligence, this book uncovers the deep economic forces guiding the expansion of AI. Nick Srnicek offers a clear-eyed view of the landscape of generative AI today, while situating it within the broader context of the recent deep learning and cloud computing paradigms. Far from being a disruptive technology, contemporary AI looks set to consolidate the power and position of Big Tech. Yet this power will not come without effort and costs.