- 出版社:Oxford University Press
- 出版年月:2025年 08月
- ISBN:9780198910817
- 装丁:PAP
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装丁について
- 言語:ENG
- 版次:3RD
- 巻数・ページ数:384 p.
- 分類: マーケティング
- DDC分類:658.8
- 内容紹介:
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Accessible, relevant, and realistic: the complete resource for students seeking a streamlined introduction to marketing theory and practice. Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.