戦略的無形資産としての企業の評判
Corporate Reputation as Strategic Intangible Asset
An analysis of management processes, measurement methods and impact on bank and auditors' decisions
SIDREA Series in Accounting and Business Administration
Vito, Diletta
- 内容紹介：
-
This book offers a comprehensive overview of corporate reputation, aiming to enhance understanding, management processes, and measurement methods associated with this crucial concept. By integrating perspectives from various disciplines such as strategic management, organizational theory, and accounting, the book presents a holistic framework for both enhancing and safeguarding corporate reputation.