Introducing their innovative “Model of the Special,” Reed and Trothen illuminate how individuals, groups, and cultures dynamically shape AI’s meaning, ranging from the mundane to the Sacred and Demonic. Through compelling case studies - from AI chatbots, sport, and art to self-driving cars and “Deadbots” - the authors explore how narratives of awe, fear, and even transcendence position AI as a truly “Special thing” in our modern world.