This pioneering volume builds on Prof. Michael Hoey’s seminal work on Lexical Priming (LP) theory by applying it to specific varieties of Japanese, alongside English, as a first step in corroborating and expanding the validity of LP theory. Drawing primarily on a web corpus of Japanese from Q&A fora as well as from data from English language sources, including Hoey's own studies, his unpublished lecture slides given to us, and more recent corpora, we expand Hoey's notion of priming and seek to confirm the wider applicability of LP theory.