ＰＲの心理学
The Psychology of Public Relations
From Industry Practice to Societal Challenges of the Profession
Chmiel, Michał
- 出版社：Routledge
- 出版年月：2025年 11月
- ISBN：9781041005469
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：184 p.
- 分類： 宣伝・ＰＲ
- DDC分類：659.2
- 内容紹介：
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Although the origins of public relations can be firmly traced back to an approach integrating psychology, sociology, politics, and journalism, the psychological component has not been well developed in current PR theorising and education. This book is the first to offer a comprehensive understanding of the role of psychology in public relations practice and scholarship.