オリジナル・ブランド製造のビジネスモデル
Original Brand Manufacturing Business Model
Park, Young Won
Shin, Geon-Cheol
Lee, Kyung-Soo
- 内容紹介：
-
This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesses can evolve to capture greater value in global markets.