個別化マーケティングの法と経済学
The Law and Economics of Personalization
Taking Marketing Seriously
Economic Analysis of Law in European Legal Scholarship
Van Heusden, Adrianus Johannes
- 出版社：Springer
- 出版年月：2025年 09月
- ISBN：9783032014672
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：356 p.
- 分類： 法哲学・法思想・法理論 , 経済理論 , マーケティング
- 内容紹介：
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This book offers the first in-depth law and economics analysis of personalized marketing in the digital age. It examines how personalized advertising, pricing, and contracting challenge foundational principles of consumer protection and explores to what extent these practices are regulated under the current EU legal framework.