- 出版社：Palgrave Macmillan
- 出版年月：2011年 02月
- ISBN：9780230220324
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：209 p.
- 分類： マーケティング
- DDC分類：658.827
- 内容紹介：
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A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.