経営戦略テキスト（第２版）
Strategy
Theory, Practice, Implementation
Mackay, David
Arevuo, Mikko
Meadows, Maureen
- 出版社：Oxford University Press
- 出版年月：2023年 03月
- ISBN：9780192845399
- 装丁：PAP
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装丁について
- 言語：ENG
- 版次：2ND
- 巻数・ページ数：704 p.
- 分類： 経営理論・経営戦略
- DDC分類：658.4012
- 内容紹介：
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This text puts the implementation of strategy centre stage in order to empower tomorrow's business professionals to think, talk, and act like a strategist. Half of the case studies are new for this edition. They include Relativity Spaces strategic approach to growth, the rapid growth of Swedish company Happy Socks, and the rise of TikTok as a global, billion-user mobile app.