顧客満足度調査の現代的分析：Ｒを用いた応用
Modern Analysis of Customer Surveys
with Applications using R
Statistics in Practice
Kenett, Ron S.
Salini, Silvia
- 出版社：John Wiley & Sons Inc
- 出版年月：2012年 01月
- ISBN：9780470971284
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：496 p.
- DDC分類：519
- 内容紹介：
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Most of the techniques featured in this book are applied to a standard set of data collected from 266 companies (customers) participating in the Annual Customer Satisfaction Survey (ACSS) of a global company. The data refers to a questionnaire consisting of 81 questions that covered a wide range of service and product perspectives.